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Customer FAQ regarding rebranding

What is Appica?

Profitability.net launched the Appica brand in 2010 to support our cloud service offerings. The Appica brand reflects our expertise and focus on safeguarding data for our customers. We’re essentially changing our DBA to Appica, not the legal entity.

Is the Profitability.net team still involved?

We’re still here and there are many more of us. We’ve expanded our account teams, engineering, and also hired Lori Nichols as our Customer Experience Manager. Lori’s role is to simplify your experience as a customer and ensure you have the resources and information you need. If you have any questions about the rebranding efforts you can contact Lori or anyone on our team.

Are DNS or mail servers changing?

No. All DNS and mail servers will remain the same. No action will be required on your part to update your domains or mail settings.

When will the websites change?

Our target date is April 1. Our goal with the site is to simplify our service delivery and improve your experience as a customer. The Profitability.net site will continue to be active for some time. For existing customers there will be an account tools area for access to key resources such as the portal, control panel, and webmail systems.

Do you still offer the same services?

Yes. We’re just trying to offer better versions of existing services. For instance, we recently upgraded our cloud servers offering to VMware based vCloud services. We also just upgraded our colocation security with new biometric access in the facility as well as launching a QR and PIN based security system for our colocation racks.

Are you hiring?

Yes we are. We are expanding our teams across the organization. If you want to join a team that is customer focused and innovative – call us. We’ve often created new roles for talented people who can help us better serve our clients and deliver our platform services.

I still have questions – who can I talk to about this change?

Your account manager or Lori Nichols. All can be reached at 513.361.0800.

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302 West Third Street Suite 400 | Cincinnati, OH 45202 | 513.361.0800